This started a trend that sparked three My Scene movies, all of which have been aired on the Nickelodeon cable channel.
#MY SCENE GIRLS SERIES#
Movies and Web series īeginning in 2003 with the "Hanging Out" line, dolls began to be packaged with DVDs that contained short video clips, music, and activities. The MGA toy makers sought 1 billion dollars in damages testifying that Mattel violated antitrust laws. MGA developed the first-generation fashion dolls while obscuring Bryant’s involvement. The suit further accuses Mattel of "engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company's goodwill." Later in 2006, Mattel sued MGA Entertainment, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz in 1999, and had taken the idea to MGA secretly.
On April 13, 2005, Mattel's competing toy company, MGA Entertainment filed a lawsuit against My Scene, alleging duplication of its Bratz dolls, their multi-ethnic looks, fashions and packaging. Mattel stopped selling the dolls in the US in 2008, but they continued to release the dolls in other countries, until Mattel stopped production on the line in 2011. In 2007, a somewhat controversial line was launched called, "Growing Up Glam", by turning a key on the doll’s back, she can grow taller, and grow breasts, similar to the infamous "Growing Up Skipper" Barbie doll. This line also sees the return of the "Getting Ready" smiling face mold. Beginning with the "Swappin' Styles" line of 2006, two new face molds have been produced for female dolls-one features a half-open smiling mouth, and another features a new, closed smirking mouth. Kennedy first appeared in the line 'Fab faces/expressions'. She had replaced Barbie's boyfriend and pet. Later in mid 2006, Barbie was replaced by another character named Kennedy who had the same features as her. The line introduced a new face mold that featured the dolls with a new eye screening that looked more sultry compared to previous releases. In late 2005, a line called 'My Bling Bling' was released. Beginning with the "Club Birthday" line, their face molds were again changed to non-smiling molds that more closely resembled the "Bratz Boyz" line of dolls. These were only present for a short while on the female dolls, but male dolls were made with these molds until early 2005.
In 2004, new smiling face molds were produced for both male and female characters. Male dolls also share exclusive face molds, with body molds from previous male dolls. Like the Bratz, these dolls have large shoes that serve as feet, but they also have traditional Barbie feet and are able to wear regular Barbie shoes. In some lines (beginning with "Night on the Town") dolls have rooted eyelashes and glittery eyes. Each of the My Scene girls (and three of the boys) own pets.įemale dolls have the non-twisting belly-button body mold and share an all-new face mold that sports a small nose, wide cheekbones, and large, pouty lips. There are seven characters in the My Scene series (Kennedy, Madison, Chelsea, Delancey, Nia, Hudson, and River), six discontinued characters (Barbie, Nolee, Kenzie, Bryant, Ellis, and Sutton) and four special edition dolls (Lindsay, Jai, Tyson and Ryan). Kenzie debuted in the "Getting Ready Line" in 2004 and Nia debuted in 2008. Delancey and Ellis premiered in the "Hanging Out" line, which debuted in late 2003. More dolls were eventually added to the series, starting with in 2003 with Nolee, and three male characters, Bryant, River, and Hudson. The characters (except Barbie) were named after different locations in New York City. It originally included three dolls: Barbie, Madison, and Chelsea, with different ethnicities and personalities, and 2 extra fashions for each character. The My Scene series of dolls was first introduced in the fall season of 2002, after the Diva Starz, to compete with the Bratz dolls.
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